Why identity, not motivation, is the foundation for lasting transformation. Every January, gyms become unusually optimistic places. People arrive in new shoes, carrying new water bottles and wearing expressions that suggest they have entered into a legally binding agreement with fitness. The treadmills are full. The exercise classes are packed. Protein powder sales rise. Somewhere, someone is taking a photograph of a salad. For the first few weeks, motivation is everywhere. Then February arrives. The gym grows quieter. The water bottle spends more time in the car. The new running shoes return to their original role as expensive household decorations. The habit tracker, once filled with great enthusiasm, develops several blank spaces. Eventually, it is placed in a drawer with previous versions of ourselves. This extends far beyond fitness. We decide to save money. Read more. Wake up earlier. Become more patient. Spend less time on our phones. Build stronger relationships. Start th...
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